The world is changing for banks – more competition; increased regulation; margin pressures; the drive to digital; increasing customer expectations; distribution challenges (face to face or remote) – all these pressures mean banks have to drive improved productivity from its marketing and sales activities.
The course will show attendees how they need to adapt to ensure their salesforce is maximising customer relationships for stainable profitable growth. Digital can improve the performance of the sales force, it can improve learning agility and campaign management at the same time of changing the talent model – this programme will equip attendees with the tools to outperform the competition.
The 3-day programme will enable attendees to learn about:
Appreciate the emerging trends within retail banking impacting marketing and sales activities especially due to the drive to digital
Learn about techniques for growing revenue
Understand what customers are seeking “to buy” from their bank.
Understand how customer-insights can aid best-practice service delivery
The challenge of which channel to focus on for future sales success
Understand the search on-line, buy off-line approach by customers – how to leverage knowledge for performance uplift
Appreciate the impact of digital trends on product purchases and channel delivery
Learn how to create customer loyalty
Does price matter – steps to combat price wars
Learn how to improve the sales culture for increased profitability
Information – managing the data for increased sales
Product innovation or simplification?
Communication challenges in the social media age
Who is this course for?
HO Retail senior team members
Marketing Managers/ Executives
Digital managers/ marketer’s