Innovation in Distribution and Marketing in Retail Banking

 

This programme will share the latest industry trends and best practices through case studies from around the globe. Is the future branchless or branches? Mobile or the internet? What impact do choices have on future potential revenue streams? This programme will help you answer such questions.

Training courses

Banking & Finance

Course Background

The world of retail banking is under significant pressure – the drive to digital/ increasing competition/ dramatically changing customer expectations/ cost and margin pressures/ growth in the influence of social media/ increase in mobile usage – all of these are challenging banks in terms of what choices they need to make to maintain and grow business profitably.

This programme will share the latest industry trends and best practices through case studies from around the globe.

Is the future branchless or branches? Mobile or the internet? What impact do choices have on future potential revenue streams? This programme will help you answer such questions.

Making the wrong distribution and marketing choices can be expensive – this programme will share choices the leading players have made and why.

The future is not just about technology or bricks and mortar but very much about people – leaders and employees. This programme will emphasise just how key this issue is and what the leaders are doing to maximise their impact on the bottom line

This programme will explain the conflict between traditional branch network banking and the new electronic channels – what are the trends showing for future successful models.

It will help attendees get a feel for the balance between the channels and understand how these new channels can be harnessed for profitable growth and expansion.

Just how do you develop profitable growth from remote channels?

What are the distribution alternatives – what is working for the market leaders

What can be learned from other sectors where similar changes has occurred

Where do you focus marketing activity in such a diverse distribution environment?

Relationship marketing plus product/proposition development

Electronic banking – the future for which segments?

What is the impact of mobile money? Is it a game changer?

Social media – enabled by the power of technology – what is the likely future state scenario?

This programme will give attendees a sound base of understanding of the changes, the impacts of “e-banking” and what it means for customers, staff and performance.

The counter balance is branch banking – can you make it more profitable.

What are the required behaviour changes at the front line to deliver quality service and higher sales

Revenue drivers of the future – where is the growth going to come from in an increasingly competitive world

This course is also available bespoke for larger groups and organizations.

Who is this course for?

General Managers 

Senior Retail Managers

Strategy/ Corporate Planning Managers

Regional/ Area/Branch Managers

Marketing Managers

HR Managers

Digital Managers

Operational Managers


Public course dates for - Innovation in Distribution and Marketing in Retail Banking